Phase 1: Planning and Conception
At the start of any photographic project, thorough planning and structuring are essential. I always make it a priority to have preliminary meetings with my clients, aiming to understand their desires and expectations in detail. This ensures that the final results are not only satisfying for me as the photographer but also meet the client's vision. During this initial phase, we schedule a meeting to discuss project details. Sometimes, we even review location photos and blueprints or conduct the meeting on-site. We delve into the most relevant elements to be captured, considering their significance within the interior design concept or architectural project. I've learned that open and fluid communication between the photographer and the client plays a vital role in shaping the final outcome. Once we've agreed upon project guidelines and completion dates, we proceed with drafting a contract that specifies the price, project duration, and image rights granted to the client.
Phase 2: Shooting
This phase is where the project truly comes to life, as words turn into captivating images. Taking ample time for the photoshoot is crucial to ensure every detail is carefully considered. I calculate the type of lighting required and allocate sufficient time for the session. In some cases, achieving the perfect result may even require multiple days of shooting to avoid lighting, framing, or focus issues during the editing phase. When we arrive at the location, I gather all parties involved, including the client and, occasionally, a stylist. Together, we establish the workflow order and define team dynamics, customizing our approach based on the project type and client preferences. For example, in some cases, it's just the photographer present, while in interior design projects, involving a stylist or even the client may be necessary to attend to every last detail. Once the team is ready and the location is set, I start capturing the photos. I typically take three shots per photograph, which I later merge using a digital process called High Dynamic Range (HDR). This technique expands the range of lights and shadows, ensuring no detail is lost. Throughout the session, I display the images on a laptop to capture even the tiniest details and guarantee they meet the client's expectations. At the end of this phase, I conduct a thorough review of the photographic material, ensuring it aligns with all client requirements and that no errors were made during the session.
Phase 3: Digital Editing
The third and final phase involves the crucial process of digital editing. This stage allows me to enhance and adjust the captured photographs to fulfill the project's needs and the client's desires. I utilize specialized tools and software to make precise adjustments to color, contrast, brightness, and other technical aspects of the images. Any imperfections can be corrected, and specific elements can be emphasized through skillful cropping. I believe it's crucial to dedicate enough time and attention to this phase to achieve a final result of the highest quality. Once the editing is completed, I present the final images to the client for approval and prepare them for delivery in the agreed formats and sizes.